TY - JOUR AU - Hall, Craig PY - 2015/05/22 Y2 - 2024/03/28 TI - “What We Measure is What We Treasure” – A Discussion of the application of K.P.I. (Key Performance Indicators) and Mega-church dynamics in Christian Markets JF - Australasian Pentecostal Studies JA - APS VL - 17 IS - 0 SE - Articles DO - UR - https://aps-journal.com/index.php/APS/article/view/9483 SP - AB - <p>This paper explores the recent trend towards the adoption and incorporation of Key Performance Indicators (KPIs) measurement methodologies into churches and Christian organisational functions and management methods. Pentecostal churches display a willingness to embrace and utilise various methods of secular economics, and KPIs seem particularly suitable given the complexity of emergent mega-churches. Discussion highlights the historical development of KPIs, and focuses on the implications of Christian use of what is an essential secular business production measurement tool.</p><p>Mega-church market dynamics and limitations were considered for what applied KPIs mean in a Christian context, suggesting a Christian specific method and philosophy is needed for their use in Christian ministry.  This discussion also detailed two stages of transformation which KPIs undergo: <em>Ethereal Morphology</em>, and <em>Reification</em>, as well as the risks that emerge for churches in using KPIs, and compared a case study of the Global Financial Collapse (GFC) as a church risk model for KPI driven growth (a concept which has immediacy given the recent collapse of Mars Hill mega-church in America).This paper presented a conceptual and methodological foundation for a Christian specific ‘KPI’ paradigm.</p> ER -